06 Aug Lenticular brochure cover
Lenticular printing is a technology in which lenticular lenses (a technology that is also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.
Examples of lenticular printing include flip and animation effects such as winking eyes, and modern advertising graphics that change their message depending on the viewing angle.
Colloquial terms for lenticular prints include “flickers”, “winkies”, “wiggle pictures” and “tilt cards”. Also the trademarks Vari-Vue and Magic Motion are often used for lenticular pictures, without regard to the actual manufacturer.